Jay Ward, director, Ford of Europe product communications takes the PR Pepper Challenge

Welcome to the PR Pepper Challenge where PRmoment founder Ben Smith interviews leading in-house communicators. On the show this week it’s Jay Ward, director, Ford of Europe product communications. But this is an interview with a twist. Our guests have to agree to take the PR Pepper Challenge when they come on! The challenge involves them answering three questions - if they get the question right Ben Smith has to eat the chilli but if they get the question wrong, our guest has to eat the chill...