Jon Lonsdale, CEO and joint founder of Octopus, on the PRmoment podcast

This week on the PRmoment podcast, I’m pleased to welcome Jon Lonsdale, CEO and joint founder of Octopus. Octopus has a fee income of £5m and is an independent technology-focused PR firm in London. The business has been going for nearly 18 years and was founded by three mates who worked together at Bite. Those friendships are still intact and are still at the heart of the business. Octopus has also, in Jon’s words “bet the farm” on its brands to sales positioning of the agen...