Ketchum’s data and research expert Erin Salisbury

I’m pleased to welcome PRmoment’s Young Communicator of the Year, and data and research guru at Ketchum, Erin Salisbury. I wanted to interview Erin because I think we all pretty much get the need to increase the extent to which PR firms use data but Erin is at the frontline of this and I wanted to get her real world insight - from the client perspective, a colleague perspective and from a data and insight tools perspective. Here are some of the things Erin and I discuss; As a research and a...