Mark Inskip, CEO Kantar UK Media Division, discussing increasingly stretched communication teams, the importance of automation in PR, and AVEs

Today on the PRmoment Podcast I'm talking to Mark Inskip, CEO of Kantar UK’s Media Division about its research revealing the challenges to the comms industry in 2021. According to the research, there are three big challenges facing the sector today: The sheer volume of stakeholders comms professionals need to engage withThe challenge of measuring impact in a landscape of highly scrutinized budgetsThe increased automation of public relations.Here’s a summary of what Mark and I discuss: 0...