Natalie Luke, founder and MD of Aduro Communications on the PRmoment podcast

Natalie started her career at Shine in 2003 before launching Aduro in 2012. Aduro has a turnover of £1m and employs 10 people. It specialises in consumer focused public relations work. [00:00:54] Why Natalie describes Aduro as the “Ronseal of PR”. [00:02:56] Why Natalie believes it is possible to isolate the impact of PR in a consumer market where there are numerous promotional channels. [00:03:52] How working with entrepreneurs showed Natalie that if she could demonstrate the imp...