Rax Lakhani talking about the business of influence on the PRmoment podcast

This week on the PRmoment podcast, in anticipation of our Influence of Influence conference on 15 May, I interviewed Rax Lakhani, freelance PR and social media consultant, about the current state of influencer marketing. Here’s a summary of what Rax and I discussed: [00:01:30] Why Rax turned his back on full-time PR agency employment and became a freelancer. [00:04:56 ] Why Rax believes PR agencies have become incredibly good at commoditising what they do. [00:06:22] Why Rax worries that PR s...