Scott Wilson, President Europe & Africa at BCW Global on the PRmoment Podcast

On this week's podcast we’re talking to Scott Wilson, President Europe & Africa at BCW Global. Scott joined BCW in 2010 having previously been at Porter Novelli and Weber Shandwick. He currently leads BCW across Europe and Africa and today we’re going to chat about PR trends post COVID, including what PR clients are currently buying, the resurgence of corporate PR and whether there's a tension between integrated communications and the benefits of skill specialisation in public relations. ...