We are seeing a commoditisation of consumer PR, says Greg Jones, managing director of Engine Mischief

This week on the PRmoment podcast we're talking to Engine Mischief managing director Greg Jones about what he sees as the challenges in the consumer PR market at the moment. Thanks so much as ever to the podcast sponsors, the PRCA. Here’s a summary of what Greg and I discussed: 1.30 mins Why does Greg believe there is an increasing commoditisation of the consumer PR market in the UK? 2.30 mins “People are being driven to set up on their own...and that results in an oversupply of agenci...