What do UK CMOs want? Censuswide’s Nicky Marks summarises the key findings of its Voice of the CMO Report

Thank you for joining us today. Our guest is at the sharp end of what makes a successful PR campaign tick in 2025: data and insight. She is the managing director of Censuswide, a respected international market research consultancy, who help agencies and brands write the headlines that drive media coverage. For years, PR has known that original research can fuel earned media coverage, but in the post-AI era, the need for credible, first-party data has never been more critical. And on the show ...