What is the future of communications?: Bespoke and personalised or are scale and consistency still important?

Welcome to the PRmoment Podcast. Today we’re chatting with Rachel Allison founder and CEO of Axe & Saw about whether there is a tension between using inclusive communications that are able to reach a diverse audience and the most one size fits all approach in most marketing campaigns. We’ll also talk about what Gen Z and minority groups want and need from their PR employers. Axe & Saw has 10 employees, a fee income of £600K and was founded in March 2021. Thanks as ever to the PR...