Why behavioural science theory will make you better at PR

Welcome to the PRmoment Podcast. Today we’re chatting with Shayoni Lynn, chief executive officer at Lynn Group about behavioural science theory and the implications of the application of behavioural in PR and communications. Shayoni previously worked as a journalist and then in the in-house team of Cardiff University before launching Lynn Group in 2019. Lynn has a turnover of £2.6m and 30 employees. Before we start the PRmoment Awards 2023 are now open for entries - do check out the awards si...