Why the skiing charity Snow Camp used drill music in its Stop. Breath.Think campaign

This week we’re drilling down into one of our favourite campaigns from 2021. We’re going to look at why a charity called Snow Camp used drill music in its Stop. Breath. Think campaign. On the show to talk us through the campaign is Peter Elms, director at Alpaca Communications, who helped put this campaign together. It’s a really interesting piece of work into how Snow Camp, a charity with a mission to engage young people through skiing and snowboarding, ended up creating a campaign with dril...