Will Sturgeon, head of content and thought leadership at PwC, on the PRmoment podcast

It’s a bit of an owned-media special this week! In the latest show, we talk to Will Sturgeon, head of content and thought leadership at PwC. Will talks us through PwC’s content strategy and explains why he believes the opportunity for owned-media content, distributed via a business’s experts, has never been greater. In the UK, PwC has 22,000 employees and 900 partners and operates across multiple vertical sectors and disciplines. Will has a content team of abou...