SimpliSafe Was Targeting The Wrong Customer
Problem Solvers - En podcast af Entrepreneur.com - Mandage
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When the home security company SimpliSafe launched, it marketed itself entirely towards renters. But after digging into its customer data they discovered something surprising: Half its customers were home-owners, the people it explicitly wasn't trying to reach. Now it had a big decision to make: Does SimpliSafe keep going with renters, or change everything (including its product!) to court this new marketplace of customers?
