Who Is Your Customer, Really?
Problem Solvers - En podcast af Entrepreneur.com - Mandage
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When the home security company SimpliSafe launched, it marketed itself entirely towards renters. But SimpliSafe wasn't growing as fast as its founders expected, so it dug into its customer data and discovered something surprising: Half its customers were home-owners, the people it explicitly wasn't trying to reach. Now it had a big decision to make: Does SimpliSafe keep going with renters, or change everything (including its product!) to court this new marketplace of customers?
