Explosive Product Launches, with Spin Jammer & SearBQ Creator Michael Sandeen

Creating a breakthrough product requires a rare combination of inventiveness, audacity and smart strategic planning. Michael Sandeen has done it more than once, and he joins Product: Knowledge to talk about his winning ideas, the dark side of Kickstarter, the importance of beautiful product design—and cooking the perfect rib-eye steak in just 4 minutes.

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We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need. Laurier Mandin is founder and CEO of Graphos Product. As the leader of an international product marketing agency, he flushes out insights and creates a window into the fascinating world of product Go-to-Market strategy and successful product launches. https://graphosproduct.com/