Ep38: Be Analytics-Led not Data-Driven; w/ Mark Stouse Founder & CEO @ Proof Analytics — Product Market Fit podcast

There is a huge difference between being data-driven, which honestly is like saying, I make all my decisions based on the past, and being analytics led, which is, saying, I make my decision based on how things are actually operating now in a cause-and-effect relationship. In this episode, I sit down with Mark Stouse Founder & CEO of Proof Analytics. Mark shares his experience on the importance of data-driven decision-making in B2B marketing, his thoughts on the limitations of AI, and the importance of human intuition in data analysis. Chapters: (00:00) Intro (01:39) What is Proof Analytics? (03:14) Proof Analytics products (05:52) How does these models come to play? (11:04) The thin line between accurate data and semi-accurate data (13:34) Model overfitting (19:05) Ideal customer profile (24:55) The Background (33:43) Sales and Marketing in B2B (44:04) Lightning round Guest Contact Info: ⁠⁠⁠Website⁠⁠⁠ ⁠⁠linkedin.com/markstouse Sponsor: This podcast is brought to you by ⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠. Get in touch with Mosheh: ⁠⁠⁠⁠⁠linkedin.com/in/moshehp⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠twitter.com/MoshehP⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected] ⁠⁠⁠⁠⁠⁠www.pmfpod.com