Episode 157: Aligning Pricing with Value in the Technology Space: Insights from Jean-Manuel Izaret of Boston Consulting Group
Product Thinking - En podcast af Melissa Perri - Onsdage
In this episode of the Product Thinking podcast, host Melissa Perri is joined by Jean-Manuel Izaret, Global Leader of Marketing, Sales, and Pricing Practice at Boston Consulting Group. Join them as they discuss strategic pricing and its importance in the technology industry. They explore different pricing models and strategies, including segmenting users and offering different pricing options based on the value received. They also touch upon the challenges of pricing AI models and the concept of fairness in pricing.
