Your Dairy Checkoff Podcast – Farmer Stories and Perspectives on Dairy Promotion (Sponsored Podcast)

Do you wonder about the impact of your dairy checkoff investment? Join farmer hosts in conversations about how local and national checkoff works together to build dairy sales and trust in today’s changing marketplace. Episode 19 - What Happened With Dairy Promotion In 2022? Hear from Pennsylvania dairy farmer and Dairy Management Inc. Chair Marilyn Hershey and Missouri dairy farmer and National Dairy Board Chair Alex Peterson discuss the 2022 checkoff’s dairy promotion... Here is a breakdown of this episode: 0:40 - DMI's Scott Wallin introduces Dairy Management Inc. Chair Marilyn Hershey and National Dairy Board Chair Alex Peterson.3:09 - How checkoff is reaching Gen Z through gaming and online marketing5:16 - How checkoff tells dairy's sustainability story to consumers7:28 - How large restaurant and retail partnerships are driving dairy sales and innovation8:12 - Checkoff's new collaboration with the Mayo Clinic and dairy's role in health and wellness9:34 - How U.S. Dairy Export Council is driving sales in dairy exports13:03 - How checkoff is piloting new milk programs in schools with smoothies and bulk milk15:17 - Dairy consumption in the U.S. is on the rise17:29 - The future of dairy promotion19:34 - How farmers can get involved in dairy promotion Listen to the Your Dairy Checkoff Podcast here.