248 | Live from the trade show floor at Noted & SF Now 2022

Selling wholesale in person, at in-person trade shows is a completely different experience than selling wholesale online.  Here at Proof to Product, we truly believe in the benefits of trade show—from the sales, connections and new ideas to opportunities for collaboration and brand visibility, the benefits are endless. In today’s episode, I’m sharing a compilation of live interviews from the trade show floor while I was at the combined Noted & SF Now trade show last month. I talked with brand new exhibitors, as well as trade show veterans from our community. Did you know that we had 54 Proof to Product students exhibiting at Noted & SF Now this year? Our members accounted for over a third of the overall exhibitors in attendance. If you’re ready to learn more about exhibiting at trade shows and prepare your brand for wholesale, join the waitlist for Paper Camp! {JOIN THE WAITLIST} You can view full show notes and more at prooftoproduct.com/248 If you’re considering exhibiting at a trade show, like Noted & SF Now, I’m so excited for you, plus I’ve created a resource just for you! Don’t go into your first trade show without the proper knowledge like I did. In my free masterclass, The Booth Blueprint, I share three secrets to maximizing your trade show investment and keep wholesale orders coming in long after your investment. You can access this free class inside our free resources library! {Get Access}

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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources