120: Should You Partner With Another Coach?
Some time ago a topic came up in Prosperous Coach Club, my Facebook group for new-ish coaches. The coach was talking about the challenge of networking with other coaches.And that topic spurred me to talk about something related but not exactly the same, which is about partnering with another coach either short or long term. Find the full Show Notes for this episode at prosperouscoach.com/120By the way, for this episode partnering could be anything from partnering on one small project to going all in and building a business together in partnership.So first, I want to own my bias. I’ve always been a bit of a maverick. I have unconventional ideas and like to be the sole driver of those ideas. I very much enjoy the challenge of running my business driven by my own values and desires. I want to be able to turn on a dime. Make decisions quickly knowing it affects only me.For those reasons, I’m not a good partner candidate. And that’s okay. You might be a good partner candidate.By the way, I didn’t always know these things about myself. I found this out the hard way trying to partner with a number of fine human beings over the years including, at one point, my husband. Bless us, that was a challenging time in our marriage I can tell you!Looking back at it all I can say that the biggest reason I floundered in partnerships was a lack of confidence. If I had known my own business, known my own mind, my wants and what doesn’t work for me before I leaped … well you know … hindsight.Partnership is a Big RiskIf you are risk averse or a conflict avoider, you may not be up for partnership until you grow those strengths. When you’re a new coach you are vulnerable to partnership because it can be lonely and overwhelming doing everything yourself.You don’t have automatic colleagues, as you do in other jobs, to bounce ideas off of. You don’t have the built in accountability of a supervisor or a team leader. Everything is on you – the costs of building and maintaining all aspects of the business and the workload of marketing and delivering services.For this reason, many coaches prematurely reach out to partner with another coach. Some other coach shows up, suggests collaborating and out of loneliness you say yes. On the other hand, trying a partnership may help you grow in lots of ways through the lessons you learn. There’s a lot of value in trial and error.When a coach I’m working with brings up the idea of collaboration with another coach, I throw a red flag out there so the coach can slow down and think things through.The first rule of thumb is only partner once you are well established in your own business. Then, you are clear of the value you deliver, your audience and services. You are differentiated from the other coach.With that confidence and certainty you’re less likely to enter into a partnership out of desperation and unwittingly jump right into a classic trap.4 Big Considerations Before You Leap Into Partnership with Another CoachFinding the RIGHT partner at the RIGHT time for you is more important than looking for a helpmate. Hire a business coach for that role.Here are 4 things to think Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.