PLS Structural Equation Modeling with Marko Sarstedt

Marko Sarstedt is a chaired professor of marketing at the Otto-von-Guericke-University Magdeburg (Germany) and an adjunct professor at Monash University Malaysia. His main research interest is the advancement of research methods to further the understanding of consumer behavior. His research has been published in Nature Human Behavior, Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly etc