Co-creation, innovation and when you should get your customers involved - Interview with Prof. Jan van den Ende
Punk CX with Adrian Swinscoe - En podcast af Adrian Swinscoe
Today’s interview is with Professor Jan van den Ende, who is Professor of Management of Technology and Innovation at RSM (Rotterdam School of Management), Erasmus University, Rotterdam. Jan joins me today to talk about a research paper that he and some colleagues recently published and how ignoring customers’ opinions can lead to more successful products.
