Successful innovation doesn't have to involve a massive breakthrough in technology - Interview with Adrian Collins of bac< and Ziggurat Brands

Today’s interview is with Adrian Collins, the MD of Ziggurat Brands. Adrian joins me today to talk about innovation and a business and set of products (bac<) that they have developed that aims to transform back-care in the UK. This interview follows on from my recent interview: Customer engagement and lessons from the Scottish poet, Robert Burns – Interview with Jamie Anderson of SAP – and is number 116 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.