What it takes to build an award winning and customer centric culture - Interview with Fiona McSwein of Simply Business

Today’s interview is with Fiona McSwein, Chief Customer Officer at Simply Business, the UK’s favourite business insurance broker. They’ve just been awarded first place in The Sunday Times’ 100 Best Small Companies to Work For list (mid-sized category) this year. They are also a Sunday Times Tech Track 100 company and were recently named in the Deloitte Technology Fast 500 EMEA. Fiona joins me today to talk about what it takes to build an award winning and customer centric culture. This interview follows on from my recent interview – Behavioural science, customer experience and why we should test more things – Interview with Rory Sutherland of #ogilvychange – and is number 160 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.