Howard Schultz, former CEO of Starbucks: Why Culture Trumps Strategy

If you separate the culture from the strategy, nine times out of 10, you aren't going to achieve your business' goal. Why? Because the execution is going to be flawed.It's been a year like no other and one question that comes up time and time again is how do you keep your teams and employees motivated when times are tough? Tim speaks to Howard Schultz, the former chairman and chief executive officer of the Starbucks Coffee Company to find the answers. With stories from his days at Starbucks, ...