EP144: Universal Shopping Baskets and Order Management for Omnichannel Retailers, with Mercaux & Fluent Commerce

Delivering a seamless cross channel experience is a strategic imperative for omnichannel retailers but operational complexity makes it hard or expensive to achieve, usually due to challenges integrating disparate technologies. In this episode we explore the partnership between OMS specialist Fluent Commerce and in-store experience platform Mercaux. Mercaux recently launched a universal shopping basket solution that integrates with Fluent's OMS platform, so we interviewed Shaun Britton, Global Sales Director at Mercaux and Jamie Cairns, Chief Strategy Officer at Fluent, to understand who it's designed for, how it works and what benefits merchants can expect.

Om Podcasten

Weekly ecommerce CX and technology podcast hosted by two experienced digital consultants. Featuring interviews with industry thought leaders and practical advice on improving end-to-end customer experience and understanding how to make better technology decisions. Sponsored by Patchworks. We provide the answers to help you get the most from your platform and technology stack. Our episodes will help you understand the ecommerce tech landscape, plan for revenue growth and deliver performance improvements. And they're fun!