EP186: KOOKAÏ Ecommerce Product Manager Sera Volau on Tech Selection & Multichannel Commerce
KOOKAÏ was originally founded in Paris in 1983 with a simple vision to offer fashionable, high quality pieces at accessible prices. In 1992, the founders of KOOKAÏ Australia introduced the Parisian label into the lives and wardrobes of the Australian woman, with the opening of their first boutique on Melbourne’s Chapel Street. As part of our series celebrating the achievements of leading women in ecommerce, we sat down with KOOKAÏ's ecommerce product manager to discuss how they're using Shopify to grow online sales and deliver an excellent customer experience. Tune in to listen to Sera Volau discuss her role as a product manager and explain some of the ecommerce technology selection decisions the business has made.