EP204: What DTC Brands Need To Know About Wholesale and B2B Commerce, with Ecommerce Leader Clare Kelly
B2B commerce is growing, and maturing, fast! Many businesses are well aware of the trend, working to transform their sales teams and experiences to meet the growing digital usage of customers. Gartner predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. In this B2B focused podcast, we tackle key questions for DTC brands planning their B2B strategy: Why should DTC brands take B2B commerce seriously, when many are used to offline selling and have processes in place for account management and placing orders? How are changes in B2B buyer expectations shifting digital demands? What does a good online customer experience look like for B2B customers? What are the key ecommerce platform features and functionality your business needs to understand and offer? What are the operational challenges of evolving to provide a digital B2B channel? How does the commercial model differ to B2C commerce? Tune in to get insights from a highly experienced ecommerce leader with a track record of implementing B2B ecommerce technology and implementation growth strategies for B2B retail ecommerce.