Episode 18: Paid Media Best Practices for Platform Migration with Scott Wright
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast - En podcast af Paul Rogers and James Gurd - Tirsdage
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In our 18th episode, we're joined by Scott Wright (Paul's colleague at Vervaunt) to talk about best practices for paid media when moving eCommerce platform. We cover general involvement & timings for paid media representatives, core considerations around data feeds, tracking and site structure, web analytics and more!
