The Student Hotel: Changing offer to suit changing times

The student accommodation market is resilient says Dr Andreas Muschter, CFO, The Student Hotel but the company’s strategy is to make the most of its flexible offer during this period of uncertainty due to the Covid pandemic.Its hybrid hotel/student accommodation model means that while hotel demand has been worse hit, the offer can be modified. Muschter said: “Strategically what we currently do is to shift more hotel rooms into student rooms and hotel rooms into extended stay.”But the flexibility of the space extends beyond different types of accommodation, the space can also be adapted quickly to suit different customer demands. For example, meeting and events space can become co-working space, food and beverage space can become meeting and event space.