HOW TO GENERATE MORE LEADS ON LINKEDIN

How to generate more leads on LinkedIn with Dana Lindahl

What we've been realizing recently is that LinkedIn is actually a great place to post content.
The one thing I tell most people is that there is such a thing as too much content on LinkedIn.
Any person that's trying to actually generate more leads on LinkedIn, they need to focus first on having a completely optimized LinkedIn profile. This is what I view as the modern business card today to B2B sales.
If someone were to gain access to your message box and post that publicly, would you be embarrassed by what was there?
So the biggest mistake I see all the time with people using LinkedIn is just bad targeting. 

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HOW TO GENERATE MORE LEADS ON LINKEDIN

Any person that's trying to generate leads on LinkedIn needs to focus on having an optimized LinkedIn profile. I view this as the modern-day business card.

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Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today we're going to talk about lead generation. All things around lead generation, how to position yourself as an expert, how the world has changed in the last six to eight years in terms of lead generation, but more importantly, how it has changed in the last six to eight months. And my guest in studio today is Dana Lindahl.

Dana is the founder of a company called Legendary Leadgen and it's one of the first outbound focused marketing agencies. He and his team have been helping business to business, B2B service companies, and marketing agencies grow since 2014. So he's not the newest guy on the block, he's been around. He probably got some war wounds to show for that. Now he and his team specialize in helping companies set up sales appointments with their ideal prospects as well as establishing them as an authority within their industry. So if you're interested in generating highly qualified leads, using highly professional, respectful, and engaging techniques, I would suggest that you stay tuned. I really enjoyed my conversation with him and listen in.

Doug: So I'd like to welcome Dana to the Real Marketing Real Fast podcast today. Hey Dana, super excited to have you on the show today. So, welcome to the Real Marketing Real Fast podcast.

Dana Lindahl: Hey Doug, glad to be here.

Doug: So, I can't think of a better topic to talk about than lead generation. I mean, there are so many elements in running our business and we can argue which one is more important, but I would say that if you don't have a well-qualified lead, you're not making sales, then you really don't have a business. So, maybe you want to take a minute and just fill in the kind of background for our listeners. Kind of what your superpower is and what you guys do.

Dana Lindahl: Yeah, sure. So our superpower, in general, is outbound marketing, although we've seen that take a wild drive since we started here in 2014. We started out primarily doing outbound emails and now we find ourselves on LinkedIn and to be honest, our method now is not really based around marketing, so much as it is around content and authority building.

Doug: Okay. So when you say content authority, what does that mean?

Dana Lindahl: So we help our clients to establish themselves as authorities on LinkedIn by producing content that puts themselves out there as thought leaders within their industry. So this all kind of starts off by growing their networks so that people can actually see their content, see who they are, and see what they have to say. All of this would be for nothing if it didn't actually get out there into the world so peopl...