HOW TO GET BETTER RESULTS FASTER FOR YOUR ONLINE COURSE
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Tips on how to get better results faster for your online program with Marisa Murgatroyd
About 97% of people who sign up for online education don't actually complete the online courses and online programs they sign up for, and definitely don't get the results that they were hoping for when they joined.
Most online courses are developed by experts who may know what they're talking about in terms of their expertise but don't necessarily know how to get someone a result and don't understand the psychology of motivation and how people really learn.
What we want is to learn from an online course is how to do something specific and to get a specific result or outcome.
I believe that every single human is meant to succeed and given the right conditions, and the right environment, they can succeed in huge ways. But unfortunately, most online education has not been creating the right conditions for people to succeed.
The first principle that I teach in Experience Formula is what I call "mission." Mission means that there's a very, very specific outcome from your online course.
People do not learn from information alone. If they did, we'd all be living in Googletopia. We'd have all the best lives imaginable, but the truth is that more information has actually led not to Googletopia, but more of a Googlepocalypse.
For someone who has never created a course before, I really help them focus on creating a beta offer and also understanding what's the right product to create at the right time in your business.
Before you make money while you sleep, first you've got to be able to make money while you're awake.
They want to really see the results that you're getting for people and that longer-term reputation and success depends on how successful your students, clients, and customers are.
In our programs, we basically have a win attached to every single training. There's never any training that's just pure information.
So many people think that the most important moment in your relationship with your clients is the moment that they buy, and I actually believe it's the moment right after they buy.
I definitely have to teach people how to go beyond the individual product and create an entire suite of products.
I think that the more people are learning online and living off social media, the more there's a need to have live events, and to get people into a room together and actually have real-world connections, rather than social or cyber connections.
When you are confident that your product is going to get people the best possible chance to get the results they're hoping for, you become a lot more competent to sell and market that online course.
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HOW TO GET BETTER RESULTS FASTER FOR YOUR ONLINE COURSE
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HOW TO GET BETTER RESULTS FASTER FOR YOUR ONLINE COURSE
What we want to learn from an online program is how to do something specific and to get a specific result or outcome.
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Doug: Well welcome back listeners to another episode of Real Marketing Real Fast. In today's episode, we're going to talk about a $325 billion industry and we're going to have a guest that's going to tell us how to help our clients get 10-30 times better results than they're currently getting. Today's guest is Marisa Murgatroyd. She is the founder of Live Your Message, and the creator of The Experience Product Masterclass, where she helps people who teach online programs to get better results for their students faster.
Doug: Marisa launched her career as an artist who built a mid-seven figure online business despite being told she had no marketable skills. Since then, she's shown over 5000 students how to succeed online and ...