HOW TO GROW YOUR BUSINESS’ REVENUE AND LEADS FASTER

Tips on how to grow your business' revenue and leads faster with Kenn Costales 

The big hurdle that you need to overcome in growing revenue and leads is trust, and having that personal brand, up and active, helps solve that problem.
And then, once they do sign up, it's not over yet, the selling process is not over, yet. So, having a PDF makes a lot of sense, to build more trust and rapport with the potential client.
Organic Facebook is not your Facebook page, but rather it's you. Business owners within Facebook using their own Facebook page to create original content.
What we normally do to improve trust for B2B businesses is to do a lot of PDF downloadables, or basically, white papers or primers.
I think after working with a whole bunch of B2B folks, quality is almost always way, way more important than quantity.

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HOW TO GROW YOUR BUSINESS’ REVENUE AND LEADS FASTER

The big hurdle that you need to overcome in growing revenue and leads is trust. Having your personal brand up and active helps solve that problem.

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Doug Morneau: Welcome back, listeners, to another episode of Real Marketing, Real Fast. Today in the studio, I have to join me, Kenn Costales. He is the Founder and the Lead Consultant for a company called Monolith Growth Consulting, they are a paid search and social media agency that helps Shopify stores and lead generation businesses around the world to grow their revenue and their ROI.

Doug Morneau: Kenn is a 2019 Honoree listed in the Forbes 30 Under 30 Asia for marketing and advertising. What sets Kenn's agency apart is that they build fully paid ad funnels for their clients. They specialize in customizing the landing page, and the emails, to maximize conversions. They build a custom dashboard, where the clients get to see all sorts of data, like customer lifetime value, frequency of purchase, basket analysis rate, to maximize retention. So, before starting his own agency, Kenn worked as a Brand Operations Manager for Proctor & Gamble and has managed multi-million dollar businesses in Asia, like Olay and Head and Shoulders. So, I'd like to welcome Kenn to the Real Marketing, Real Fast podcast today.

Doug Morneau: Hey Kenn, super excited to have you on the Real Marketing, Real Fast podcast today, so welcome to the show.

Kenn Costales: Thank you, thank you for inviting me.

Doug Morneau: So, I love talking about marketing, and business, and lead generation, and that seems that's your wheelhouse, and that's where you have your expertise. So, do you want to share with our listeners an overview of the types of services that you typically offer to your clients?

Kenn Costales: Sure, happy to do so. So, we're mainly a digital marketing agency. Now, in terms of the clients that we serve, they normally classify under two categories.

Kenn Costales: One is in the eCommerce space, so we mostly help out Shopify businesses, Woo Commerce business, grow their ROI online. Whether it is through Facebook ads, Google ads, or email marketing, it's something that we help them out with, so that's one category.

Kenn Costales: The other category is what I would generally term as lead generation businesses. So, it covers quite the gamut of sub-industries. So, we've helped out consumer services businesses, so that means interior design firms. We've also helped out a construction services firm, specifically what they do is they help out architects, engineers, do 3D modeling, so basically it's a service company. We've also helped out IT staffing companies, as well.

Kenn Costales: So,