SOCIAL MEDIA MARKETING STRATEGIES THAT DRIVE SALES

Social Media marketing strategies that drive sales with Marty Mcdonald

Marty starts with social and then helps clients integrate that to their overall sales and marketing strategy moving forward.
So what's the plan? Let's plan for this, let's work on this. Because sometimes people still think, even though it's 2020, they think the Internet's magic.
I'm a big fan, especially in e-commerce, of email.
You can't set it and forget it, even though on the face, it looks good. So that's been one of the eye-opening things.
I love micro-influencers. Give me somebody that has 500 listeners to their podcast, and they have an email open rate of 75%. Because those are more powerful especially than trying to go and get a celebrity to endorse your product.

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SOCIAL MEDIA MARKETING STRATEGIES THAT DRIVE SALES

Marty starts with social and then helps clients integrate that to their overall sales and marketing strategy moving forward

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Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio I've got joining me a fellow marketing agency owner, Marty McDonald. He is the co-founder and CEO of a company called Bad Rhino, which is a full-service social media marketing agency. When I first talked to Marty, he said he starts with social and then will help his clients integrate that to their overall sales and marketing plan and strategy moving forward.

 

Doug Morneau: Since about 2002, Marty's consulted with small businesses, startups, and many other businesses to help them succeed online. Bad Rhino is a full-service social media agency, it's a digital agency that was founded in 2011. And today their services ... They service clients locally, nationally, and globally. Marty's also a podcaster, and he is an author. And the name of his podcast is Taps and Tees, which you'll be able to check out in the show notes. And the book he's written as an author is Great Beer is not Enough.

Doug Morneau: One of the reasons that he said Bad Rhino's grown to be so successful so quickly is due to their ability to develop truly unique and highly customizable strategies that create really incredible exposure for their clients and businesses. So their full-service approach means that they not only create these amazing strategies and plans, but they also stick around to help implement them, manage the day today, and that includes delivering messaging to their customers.

Doug Morneau: So, I'd like to welcome Marty McDonald to the Real Marketing Real Fast podcast today. Hey Marty, super excited to have you on the podcast today. So welcome to the Real Marketing Real Fast podcast.

Marty McDonald: Hey Doug, great to be here. I appreciate it and looking forward to it.

Doug Morneau: I really love talking all things marketing, and it's great to talk to a fellow digital marketer, podcaster, and author. So looking forward to having a conversation and just helping our listeners understand a little bit more about what you do and your focus. So, when we started talking to you for the recording, I said, "Hey, what's kind of your superpower?" And you said, "I help people with social, we kind of lead with that." So, why don't we just lead with that now and just kind of walk us through the process of what that means for you guys, and what that typically means for your clients?

Marty McDonald: Absolutely. And thanks again, Doug, for having me on. Bad Rhino is a social media marketing agency. We founded it at the end of 2010, so we're actually entering into our tenth year.