26. Dr Rachel Carey (1 of 2), Chief Scientist at Zinc VC

Dr Rachel Carey is this episode’s guest - and this is the first of two podcasts with Rachel, which were previously recorded back in 2021 - hosted by Stuart King and Dr Tiago Moutela.This fascinating conversation covers Rachels career; from academia into the world of applied behavioral science in the field of science-based, mission-driven, tech start-ups.We explore how Rachel utilizes behavioural science frameworks in her work, the importance of behavioural science at the beginning of the start-up journey, and how we can promote the adoption of mission-driven behavioural science in public health.Dr Rachel Carey is a behavioral scientist with a background in health psychology. Following the competition of her PHD at the National University of Ireland in Gallway, Rachel took up a post at UCL in 2014 working with Profession Susan Michie on the theories and techniques of beahviour change project.In 2016, Rachel joined BUPA, as a senior behavior change research advisor where she led a collaborative programme of work with UCL.Over the past 5 years as Zinc VC's Chief Scientist, Rachel has built an ever-growing inter-disciplinary research & development team who work with start-ups founders to create new, scalable and impact driven innovations.Rachel describes the way she uses behavior change frameworks including COM-B, the behavior change wheel, and the behavior change techniques taxonomy, as an objective and structured way to challenge assumptions, and make the product development process more efficient.She advocates for the need to incentivise and support the involvement of behavioral science in a start-up environment for big impact, but also the cross fertilization, learning and networking of applied behavioral scientists for all sectors.

Om Podcasten

Welcome to the Real World Behavioural Science (RWBS) podcast, where we look at how behavioural and social sciences are being used in the real world to help change the public’s health, for good. The RWBS podcast is created by the Behavioural Science and Public Health Network (www.BSPHN.org.uk) and is aimed at people working in public health, academia and industry, who have an interest in how behavioural science is being used to improve health and wellbeing.Each month, Stu King (BSPHN Committee Member and founder & CEO of behaviour change specialists BeeZee Bodies) and Dr Tiago Moutela (Head of Behavioural Science at BeeZee Bodies), interview professionals from the worlds of public health, academia and industry, who are using behavioural science to help change people’s lives. We have episodes featuring: - Professor Jim McManus - Co-founder of the BSPHN & Director of Public Health, Hertfordshire County Council, UK - Dr Amy Bucher – Behavioural Scientist at MadPow, Boston, USA - Dr Nick Cavill – Quasi-academic and Director of a Public Health Consultancy, UK - Professor Chris Armitage – Professor of Health Psychology, University of Manchester, UK - Rich Sheridan – CEO and Chief Storyteller at Menlo Innovations, Ann Arbour, USA- Dr Justin Varney - Director of Public Health at Birmingham City Council, UK - Mike Kelly - Visiting Fellow at Cambridge University Institute of Public Health, UK - Wendy Wills - University of Hertfordshire- Kim Roberts - HENRY We have some great guests in the pipeline from across industry, public health and academia and from across the world, including: - Samuel Salzer - Habits Weekly, Sweden - Tim Chadborn - PHE Behavioural Insights Team Subscribe now!