Episode 5. Playing the Long Game - Dorie Clark

Becoming frustrated that you're not achieving the success that your efforts deserve and looking for long term thinking and strategies to break out of this? Dorie Clark discussed this, her book “The Long Game: How to Be a Long-Term Thinker in a Short-Term World” from Harvard Business Review Press and much more on Episode 5 of the Reframe & Reset Your Career podcast. In this episode, we will learn about: How Dorie bounced back after losing her dream job in journalism, The importance of content creation to help you stand out and build your brand, Why you should not be shy about marketing yourself, Creating multiple revenue streams for your business, Being proactive and thinking differently when looking for a job, How interpreting the same facts in a different way generates value, Focusing on the process and execution, and Testing your ideas through content creation and interacting with your audience. Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, which was named "one of the most important business books of the year" by Inc. magazine and one of the Top 5 Books of the Year by Forbes, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine.  A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank. You can download her free Entrepreneurial You self-assessment workbook and learn more about Dorie at dorieclark.com/entrepreneur. She was named one of the Top 50 Business Thinkers in the World by Thinkers50, and the #1 Communication Coach in the World by the Marshall Goldsmith Leading Global Coaches Awards, as well as one of the Top 10 Communication Professionals in the World by Global Gurus. She is also a producer of a multiple Grammy-winning jazz album and invests in Broadway productions, and am a lyricist in BMI's Tony-Award winning Lehman Engel Musical Theatre Advanced Workshop. Her specialties include: marketing, branding, management consulting, strategy consulting, communications, speaking, keynote speaking, professional speaking, professional speaker, personal branding and executive coaching.  I first came across Dorie, when I saw a video of one of her talks, five years ago on a personal development course run by Lucy Whitehall and CABA. Dorie's ideas on reinvention and personal branding resonated with me and I reached out to her via her website. This was something that I rarely did, I did not expect to hear back and had no thoughts of starting a podcast at the time. I was amazed when she kindly responded, we started emailing, became friends over the years and I joined her REx group. Now fast forward five years, I had the pleasure of having her on my podcast and we had such a fun interview! Dorie talked to me about why content creation is important for personal branding and told me "I'm definitely a big believer in that you need at bats because it is very hard to predict. I mean when I was first writing my first book "Reinventing You", prior to coming to that as a topic, I had come up with three different ideas for potential first books that I could create and you know it turns out like pretty much no one was interested in any of them! … "Reinventing You" actually stemmed from a random blog post that I had written for Harvard Business Review that for some reason, I did not think it was special, in any particular way but the market was like “this, we want this” and so it ended up turning into my first book!".   People & Resources Mentioned Influence – Robert B. Cialdini The EMyth Revisited – Michael Gerber TEdX Lugano - https://www.youtube.com/watch?v=l6leLPN8ipI   Contact Dorie Twitter: https://twitter.com/dorieclark LinkedIn: https://www.linkedin.com/in/doriec/ Facebook: