Reinventing Retail 46: #NoFilter: Authentic Videos are the Future of Experiential Retail

We’re joined by Dave Dabbah of Agora.io, an API platform that’s bringing peer-to-peer video to retailers and fashion brands. To date, retailers have been cautious with live product broadcasts, but a wealth of opportunity exists to connect with customers, build their brands, and significantly increase sales with authentic video content. From combining influencers with real life people trying products to gamification and interactive broadcasting, brands should be looking to authentic video content as they move into the future of retail.