Choose Remarkable: Why Very Good Is No Longer Good Enough

This week we present our first ever encore episode. We open the vault to extract a seminal recording from our first season, released in the fall of 2020, where we discuss some of the key concepts from Steve's best-selling book Remarkable Retail: How to Win & Keep Customers in the Age of Disruption. In a wide-ranging conversation we explore the key factors that have created the great retail bifurcation, the collapse of the middle and why choosing to be remarkable is increasingly the only choice.