Human-Centered Retail with guest Rishad Tobaccowala, author of Restoring the Soul of Business

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou We're moving on to the 2nd of the "8 Essentials of Remarkable Retail": Human-Centered, where we open the aperture on concepts of customer-centricity and explore why they might be limited. We consider the criticality of empathy and right-brained thinking when it comes to unlocking the why behind the buy and how we can create brands stories that spread. We are also joined by famed business strategist Rishad Tobaccowala, who shares insights from his bestselling book Restoring the Soul of Business: Staying Human in the Age of Data and a 30 year career advising clients on change, innovation and growth. We explore how companies like Costco and Starbucks balance math and meaning to deliver remarkable results, as well as what it takes to consistently create fresh, insightful connections as part of an innovation agenda.