The Multi-Billion Dollar Retail Media Network Opportunity with Lauren Wiener, Managing Director and Partner, BCG
Our guest this week is Lauren Wiener, Managing Director and Partner in the New York office of the Boston Consulting Group. With Laura lending her considerable experience and expertise, this episode provides a deep-dive into the world of retail media networks. We dig into definitions, the size of the opportunity and what is driving this booming area of retail. We learn who some of the leaders are and what strategies they employ. We also unpack some of the major opportunities, key risks and how to best balance sometimes conflicting agendas. It's a concise Masterclass on what you need to know about this rapidly growing and highly profitable retail segment.