Understanding 'Buying' vs. 'Shopping'
Remarkable Retail - En podcast af Michael LeBlanc, Steve Dennis - Tirsdage
Kategorier:
Understanding the critical difference between "buying", which is more about addressing a need quickly and efficiently, and "shopping" which is inherently more solutions based and involves more of an emotional connection, can go a long way to informing both our underlying business design and go-to-market strategy, as well as how we evolve the customer experience and targeted marketing programs.
