What’s In A Name: How To Begin Branding Your Business?

When you decide to open a business, there is an endless chain of decisions to be made, from interior design to staffing and everything in between. One of the most public-facing decisions you’ll make is what name to put on the front of the building. So, how do you decide what to name your business? Yianni and Peter are joined by Guest Host Joey Gallo, a bartender and bar manager at Whalburger’s in Atlantic City, to discuss questions including: What are the pros and cons of managing a restauran...