Behind the Numbers: Decoding Retail Data for Brand Success. -Tom Burgess

In this insightful episode on Retail Corner, we're joined by a leading industry expert, Tom Burgess, President of SnippMedia. Get ready to dive into the world of leveraging consumer data for unparalleled brand success. Tom shares invaluable insights on harnessing data to make informed decisions and elevate your brand strategy. About our guest, Tom Burgess: Tom Burgess is the President at SnippMedia and a serial entrepreneur focused on advertising, fintech, and data ventures. Before his role with Snipp, he founded four companies spanning 25+ years focused on advertising, data, and loyalty and has been granted multiple patents for his pioneering work. Linkable Networks, a payments-data-focused loyalty company he launched in 2010, was acquired by Collinson Group in September 2017. In 2001, Tom launched the first mobile advertising network Third Screen Media which became the exclusive ad engine for Verizon Wireless and was purchased by AOL in 2007. He also founded two successful digital media companies each acquired within 5 years of launch. Tom is an active board member and advisor. He holds a BA from Providence College. Tom, his wife, and two children are avid adventurers. They have sailed more than 50,000 ocean miles, spearfishing in remote atolls of the South Pacific, hiking volcanic caldera, and living 1000’s miles away from modern civilization for months at a time.   Linkedin: https://www.linkedin.com/in/tjburgess/ Website: https://www.snipp.com/   About Retail Corner Podcast: Guest Host: Cole Koumalats Producer: Sachin Kumar Bhate Podcast Sponsor: Proxima360   Listen to other podcasts at: https://proxima360.com/retail-corner.podcast or https://retailcorner.live Subscribe our Podcast: Apple iTunes: https://apple.co/3eoeUdT Spotify: https://spoti.fi/3dvjpDJ Google Podcast: https://bit.ly/3DFHXHw Amazon Music: https://amzn.to/3tkbhk1 Interested in being on our podcast? Submit request at: [email protected]