Live from Shoptalk Europe: Parag M. Parekh, Co-Chief Digital Officer at IKEA

This episode of the RETHINK Retail Podcast was recorded live at Shoptalk Europe. On June 8, 2022, Parag M. Parekh, co-Chief Digital Officer at Ingka Group, the largest IKEA franchisee, stopped by the RETHINK Retail podcast booth to chat with host Gabriella Bock about IKEA's rapid digital transformation since the COVID-19 pandemic as well as why "being good is good business." If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts.