Possibilities: Episode 1
In this episode, Lindsey peels back the curtain of the new music industry and talks about the real possibilities that exist as an artist. She challenges artists to look at possibilities through the lens of these 4 things: Is it consistent? Is it repeatable? Is it scalable? Does it have a strong ROI? If it is not any of those things, it is not a worthwhile spend because getting more followers or more clicks on your ad is not going to pay the bills. The true possibilities that exist for artists are rooted in the development of their personal brand. “We are not selling music. As artists, we are selling emotion. We are selling an experience. We are selling something that makes somebody feel a certain kind of way. And so until we understand what it is that we are making people feel or what it is that we want to make people feel, we don't really have a sense of what it is that we're actually selling.” Curious about working with Lindsey? Book in a free strategy call here: https://lindseykirkendall.as.me/Strategysession