“Chasing Profit, Not Popularity” with Lisa Larter - Reward Podcast Episode 9
In the world of social media, views and likes give us that dopamine hit. But it almost feels like we have to sell a piece of ourselves to keep up with it all. So… is there a secret sauce to scaling up without sacrificing your values? In the fast-paced world of entrepreneurship, the emphasis is often on strategy and tactics. We're told to be tough, relentless, and always chasing the next big goal. But what if there’s more to it? What if, amidst the hustle, the real secret to building lasting 7-8 figure success is embracing alignment, authenticity, and… common sense?! Lisa Larter, business strategist, author, and host of the “She Talks Business” Podcast, joins Ali Brown to discuss building a sustainable business model, scaling with intention, and the wild journey of online marketing. With a career spanning over 25 years, Lisa has carved a unique path to success. From her early days owning a wireless phone store to becoming a sought-after business strategist and author, Lisa’s journey is a testament that you don’t have to forfeit your values to reach high-level success. In this episode of Reward, The Trust founder Ali Brown sits down with our member Lisa Larter to hear how she’s chasing profit, not popularity in order to play the long-game in her business. This episode is not one to miss! On this episode of the #REWARDPodcast, you’ll hear: Lisa's journey from early struggles to becoming a renowned marketing and business expert Lisa's Golden Rule for success (this one might surprise you!) How harnessing the magic behind effective storytelling will help you hack marketing The permission you’ve been looking for to evolve and embrace new opportunities. Her obsession with dachshunds ;) Lisa’s personal account on how The Trust acted as a huge catalyst for her growth (both personally + professionally!) And, go learn more about The Trust and Lisa! Learn more about The Trust – our modern, premier network for 7+8-figure women entrepreneurs Follow The Trust on Instagram Follow The Trust on Linkedin Learn more about Lisa’s She Talks Business Podcast Follow Lisa on Instagram Connect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode!