Using Consumer Behavior Analysis to Predict Shopping Habits | Peter Fader
Ripple Effect - En podcast af Knowledge at Wharton - Tirsdage
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The holidays are always about selling as much merchandise as possible, but marketing professor Peter Fader explains why retailers need to focus on consumer behavior analysis and pay attention to customers year-round. This episode is part of a series on “Holiday Retail.” Hosted on Acast. See acast.com/privacy for more information.
