TAS 085 : Ask Scott Session #21 - FBA Amazon Questions

Do you know how to evaluate the results of your Amazon PPC campaign? One of the listeners to TAS didn’t know… so he asked Scott what HE does to analyze the results of an Amazon PPC campaign. Scott’s answer is very enlightening, focusing on the value of PPC in the beginning to crank up your product’s ranking for its target keywords, which helps drive organic sales. It’s not about profit at the beginning, it’s about exposure. Once the organic sales start happening, there’s more than enoug...