Future-Proof Your Business With Partner Ecosystems

On this episode, Bryn Jones, Co-Founder and CEO, and Tyler Calder, CMO, both at PartnerStack, discuss future-proofing your business with partner ecosystems. Businesses no longer need salespeople to sell their products. And that, to a large extent, is what this conversation is about. The following points are covered: Why partner ecosystems are important, and why businesses should put serious investment into them. The very tangible results when companies invest in this area properly. Know who you are building for in order to increase engagement. Why centralizing partnerships is advantageous. What to expect in terms of a timeframe for return. Starting with an inbound strategy is the best way to go to market. Outbound is successful only when you know exactly who to target. 20-25% of people that you recruit will be successful, however, don’t expect to magically generate 30-40% incremental revenue. There's a deliberate investment required in partner programs, the same as if you were building a sales team. Resources mentioned: Nassim Taleb’s, “Antifragile: Things That Gain from Disorder” Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at [email protected] for information. Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.